Coming soon to a FarmEd near us...Mill Your Own Flour
| Michael Flanagan |
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Sat 5 Nov 2022, 11:19 (last edited on Sat 5 Nov 2022, 11:21) According to this morning's The Grocer, FarmEd at Shipton-under-Wychwood is about to install an almost unique Mill Your Own Flour machine. Here's an edited version of the article: Due for installation in the New Year, "The Floura milling and vending machine, made by Indian company Choyal, serves up fresh flour on demand to shoppers within a few minutes. Customers select the variety and quantity they require on the machine’s touchscreen, before its built-in milling stone grinds the grains and packages the flour for collection. The 10 ft by three ft machine also features a sampling point so users can check the quality of the grain before ordering. The machines serve the milled and packaged flour within four minutes for a 2kg pack and within six minutes for a 5kg pack. Stores lease the machine on a long-term basis, with its contents topped up by Choyal. Choyal is currently securing supply deals with local growers, with the ambition that shoppers will be able to see the provenance of their flour down to the individual farm level. The retailer provides the space in store with “everything else done by us” Choyal said. The company takes a profit margin from each sale. The three early-adopters of the Floura machine are Asian supermarket Pick N’Save in Harrow, The Fresh Flour Company in Devon and farming and food education centre FarmEd in Chipping Norton [sic]. The machine can hold three varieties of grain and shoppers can choose the fineness of their flour and quantity. A greater number of varieties will be available from future iterations of the machine." [End of article] There's all manner of things can go wrong between issuing a release to the trade press and actually getting a 2kg pack of freshly milled flour into a cook's hands - and it's intriguing that the release has no hint of how much the flour will cost the consumer. But here's a photo of a Floura machine dmrqkbkq8el9i.cloudfront.net/Pictures/780xany/1/5/3/278153_img_6416_583773.jpg |
